As we got to work designing our brand, we combed through all possible ideas of expressing ourselves. We were searching for something timeless and inspiring—something we could all rally behind. Before long, we realized there’s a compelling story behind the work we do and the people we serve. The story of tireless effort for creating better products to serve better. The story of looking at any problems as an innovation opportunity. Our First Product Innovation is for the underprivileged kids of our Country and its called “YELO BAG”.