Media advertising is the practice of applying electronic devices to share promotional messages. It is accustomed to increase company awareness, increase product sales and drive traffic to a business’s website. It is also a way for businesses to interact with their customers on a personal level and build brand loyalty. The use of social media and other forms of digital marketing allows marketing specialists to connect with their target audience through a variety of strategies, including over the internet video, paid out how a digital marketing platform can help you execute a customeroriented strategy ads, and social networking posts. The amplified interconnectedness of social websites makes it or even a marketing tool that can be modified to certain needs. In addition , the ability to record customer info through buys and item referrals permits SMM as being a more targeted form of CUSTOMER RELATIONSHIP MANAGEMENT than classic marketing.